Methods Logo Refresh

Visual Design, Consulting

 

In 2017, men's lifestyle blog Methods of a Modern Male found itself with a new audience. With a readership comprised of 60% men and 40% women, the company chose to re-emerege under the new name, Methods. With this change Methods needed a new logo that reflected a different, less masculine vision without departing heavily from their existing monogram.

 
 
BEFORE

BEFORE

AFTER

AFTER

BaileyLehtinen_MethodsMarks-02.png

Monogram Updates

The original monogram had some spacing inconsistencies that needed to be remedied. In addition to fixing those, I also lowered the line weight to give the monogram a more modern, less masculine look.

 
BEFORE

BEFORE

AFTER

AFTER

DETAILS

DETAILS

 
BaileyLehtinen_MethodsMarks.png
 
BaileyLehitnen_Methods_BC1.jpg
BaileyLehtinen_MethodsPattern1.jpg
BaileyLehtinen_MethodsPattern3.jpg
BaileyLehtinen_MethodsPattern2.jpg
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