Methods Logo Refresh
Visual Design, Consulting
In 2017, men's lifestyle blog Methods of a Modern Male found itself with a new audience. With a readership comprised of 60% men and 40% women, the company chose to re-emerege under the new name, Methods. With this change Methods needed a new logo that reflected a different, less masculine vision without departing heavily from their existing monogram.
The original monogram had some spacing inconsistencies that needed to be remedied. In addition to fixing those, I also lowered the line weight to give the monogram a more modern, less masculine look.